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Now, as i was supposed to learn for my failed exams, since i am not in the mood to do that i bring you yet another post. Almost always when you have to do something you don’t particularly like, then anything else sounds more tempting.

I was always fond of original ideas, even the fact of being different, off the patterns. I always appreciated an original person and/or someone who would come up with great ideas. I liked a lot an example given to me, of what’s a great idea to make much greater profit. Let’s take for example a company producing matches. What if, the producer would make certain the match boxes always had the company’s logo on the side on which it opened for example. Then keep that on the market for some months, enough to form a habit for the customers using those matches. Then, all of a sudden, stop respecting that rule, or even put the logo altogether on the back. Everybody would open up the matchbox and have all the matches fall on the floor. They would get pissed off, but next, because it’s  very cheap object, they would buy another one. Now think bigger / global. That could very well double the company’s sales and with no affect to their brand, as the quality of the product remains the same and there’s almost no extra expense in doing this. (If you ever use this idea or a derivative from it, i want my cut ). (more…)